This is a nice interactive installation for the Lunchables (Kraft) "healthy" launch, found near Union Square in NYC. The promotion is meant to highlight a new line of fruit-centric Lunchables. For kids, the Lunchables brand is clearly meant to be fun. For adults, I'd think that a significant problem is that parents might feel guilty for buying Lunchables on many fronts - health, environmental, laziness, etc.
In order to solve these three communication challenges (fruit/fun/guilt), Lunchables put a couple of motion- and touch-sensitive screens and a camera in the window of an unused storefront.
On one screen, you can get your picture taken and can then replace one of your features with a fruit (for instance, replace your smile with a Sunkist-like orange peel - a rip off, to be sure).
On another screen, you can see photos taken from around the country at other similar installations. Lunchables pledges to donate up to a "million pounds of fruit" to Feeding America based on the number of photos collected--surely a feel-good message for parents. And it's coupled with great, clean photography and quirky (but not loud) design, giving parents a sense that the product is acceptably healthy. As for whether or not the product has truly improved, I'll leave that up to nutrition experts.
Finally, if you're happy with your photo, you can email it to yourself for posting on Facebook or elsewhere. I think the promotion is largely successful in solving the communications challenges, even if I am fairly skeptical about the product in general and wasn't thrilled with the UI.
I also quite enjoyed my pineapple head photo.
Click on any image below to enlarge.
An orange smile, taken straight from Sunkist's long running campaign.
1. Pineapple ring eyes was an option. 2. A photo of the email screen. The UI for the entire thing was fairly bad. Over several days, I saw moms with kids, getting frustrated because they couldn't figure out how to operate the camera. It took a bit of work myself. 3. The result that was emailed to me.