Click on any ad to enlarge
Since we only buy media in sports trade publications, I thought I'd share a few ads from the new IMG ad campaign. To ensure that we are eating our own dogfood, these are a product of ICON Engineering, a process that we created. We use ICON Engineering chiefly to manage celebrity and event brands.
The copy of the anthem ad reads:
IS DEVOTION FOUND ON THE FIELD?
OR IN THE STANDS?
Devotion is everywhere. It sweats on the court and poses on the runway. But it also fills the living room and crowds a bar. It’s stitched onto designer labels and lines lucky baseball hats. It’s in the eyes of the one who was there when it happened — and the one who stayed up late to see it again on the highlight reel.
Whether it’s sports and entertainment programming, major fashion and sporting events, or top athletes, models and celebrities, IMG has been harnessing devotion in all its forms, in every corner of the globe, for nearly 50 years.
From sports to fashion to entertainment, build your brand with IMG—the world leader in creating and capturing consumer devotion.
I think these are particularly effective ways to answer a cumbersome B2B brief, for a complex company with complex products. My team for these ads include Jeff Feng, Chris Sweet, Sera Onishi, Scott Corbus, Christie Kim, Ted Vergakis, and others.
You can also download a small collection of these IMG Devotion ads in a PDF.