It's turned into 3D week at Brand Ng. Today only: view some innovative Sony Bravia page-takeover ads on Wednesday, July 14th, at C|Net and other sites. The ads were developed by interactive shop SilkTricky/Aarra. Today's the last published day of the media buy, so catch it while you can.
Look for the Sony ad on the C|Net homepage, or refresh until you see it. If you rollover the ad, you'll see all of the regular homepage content slurped into a (mostly) working 3D environment. It's akin to a Babel Fish translation of the page.
I like this idea, even though their brief is showing (on the Bravia screen: "Everything's better in 3D").
I will say that I prefer C|Net in 2D :)
Look for this ad and roll over it to get CNet in 3D