One of my favorite NHL goals of all time
ICON Engineering was featured in the Sunday Washington Post and the New York Times magazine this weekend, in articles about NHL Star, Alexander Ovechkin.
ICON Engineering is IMG's proprietary methodology to gain insight on how two or more brands might interact with each other. We developed and applied it to dozens of properties over the last few years.
It has been especially useful for talent and celebrity brands, for which, in my view, there is no equal.
Read more at the NYTimes.com and WashingtonPost.com:
Ovechkin, the Mad Russian (Charles McGrath, New York Times Magazine) Ovechkin Won't Change his Need for Speed (Dan Steinberg, Washington Post)