Bizarre GEICO billboard with very loose content ties to the normally ad-free show, TrueBlood. The URL truebloodvampireinsurance.com redirects to TrueBlood and not to GEICO, which probably means this is funded mostly (or completely) by HBO.
If the point is to make it seem like vampires are among us, I wonder if HBO wouldn't do better by promoting vampire speed dating. After all, they might even get a few bites...errr I mean a few takers.