Bizarre GEICO billboard with very loose content ties to the normally ad-free show, TrueBlood. The URL truebloodvampireinsurance.com redirects to TrueBlood and not to GEICO, which probably means this is funded mostly (or completely) by HBO.
If the point is to make it seem like vampires are among us, I wonder if HBO wouldn't do better by promoting vampire speed dating. After all, they might even get a few bites...errr I mean a few takers.
Apparently, for the last year or so, CVS has been renaming its PharmaCare specialty stores as CarePlus CVS/Pharmacy. This door in Hell's Kitchen in NYC is an upscale boutique-style pharmacy, with a holistic-medicine feel. Obviously, it caters to a different segment than the regular CVS/Pharmacy but essentially keeps the same name. Seems like it could be confusing to me... as it seems it once was to CVS management.
Apparently, the name of both the back end and the retail portion of the specialty pharmacy division at CVS has gone through a lot of changes, including the removal of the "CVS" moniker as seen in this 2004 press release:
PharmaCare announced today that the name of CVS ProCare, its specialty pharmacy division, has changed to PharmaCare Specialty Pharmacy. The name change will reduce market confusion and convey the synergies that exist between offering pharmacy benefit management services along with specialty pharmacy services.
I guess the 2004 move didn't really reduce market confusion in the way they would have liked...
JetBlue is offering an all-you-can-fly promotion: 30 days of unlimited flying (Sept 8 to Oct 8) for $600, with last seat availability and a 3-day reservation window. Could have been even more interesting if bundled with MLB as a baseball road trip.
For the financial voyeur in you: several months of Bernie Madoff's Platinum Business Card statements are available for viewing, covering the costs of several family members. Among the charges: $26 for a subscription to Consumer reports. After all, you wouldn't want to buy a product that, uh, how can I put this elegantly.. um, doesn't deliver as promised.