Brand guardians around the world are shaking their heads at AOL's homepage today, which either marks the beginning of the end of all things, or is a positive innovation, depending on your point of view.
For taxday, the "O" in the AOL logo morphs into a TurboTax checkmark, and when clicked, leads you to WalletPop, AOL's finance site. Wallet Pop is completely sponsored by TurboTax, at least for the day.
I'm not too worried. After all, Google has been peddling itself to the powerful Halloween lobby for years. And some of Google's pitched ideas are even better than the ones they've used.
